Antecedents of Cyberloafing among Administrative Employees in Ethiopian Higher Education Institutions: A Theory of Interpersonal Behavior Perspective

Authors

  • Fantahun Zewdu UNIVERSITY OF GONDAR
  • Dr Asmamaw Tilahun Department of Management, College of Business and Economics, University of Gondar, Ethiopia
  • Dr Teshale Birhanu Department of Management, College of Business and Economics, University of Gondar, Ethiopia

Abstract

This study explored the antecedents of cyberloafing among employees in public higher education institutions (HEIs) in the Amhara Regional State of Ethiopia using the Theory of Interpersonal Behavior (TIB). An explanatory and descriptive research design with a quantitative cross-sectional survey was employed. Measures of constructs were adapted from prior studies, validated through a pilot test, and distributed via a proportional stratified random sampling technique. Four universities, one from each generation, were selected, yielding 382 respondents. Data were analyzed using variance-based structural equation modeling (Smart-PLS) to test the proposed hypotheses. Results show that perceived consequences, affect, and social factors significantly influence employees’ intentions to cyberloaf, with social factors exerting the strongest effect. Intention was the most powerful determinant of actual cyberloafing, followed by habit, while facilitating conditions had a weaker but significant impact. These findings affirm the applicability of TIB in explaining workplace cyberloafing by highlighting the roles of cognitive evaluations, emotions, social norms, habitual tendencies, and organizational context. The study contributes theoretically by extending TIB to a non-Western organizational setting and practically by offering actionable insights for managing employee internet behavior through social norm interventions, awareness programs, and balanced digital-use policies.

Keywords:  Cyberloafing, Theory of Interpersonal Behavior, Higher Education institutions, Ethiopia.

Author Biographies

Dr Asmamaw Tilahun , Department of Management, College of Business and Economics, University of Gondar, Ethiopia

Asmamaw, PhD in Public Administration, is a distinguished academic with a robust educational background, including a Master of Commerce, Master of Public Management and Policy, and a
BA in Business Management. As an Associate Professor of Management in the esteemed School of Management and Public Administration at the University of Gondar, Asmamaw brings expertise and passion to the field. His research is dedicated to the realms of knowledge
management, organizational behavior, entrepreneurship, and information technology

Dr Teshale Birhanu , Department of Management, College of Business and Economics, University of Gondar, Ethiopia

Dr. Teshale Birhanu, Associate Professor of Management at the University of Gondar, has over 20 years of academic experience in teaching, research, and community service. He holds a Ph.D. in Management from Punjabi University, an MBA, a Higher Diploma in Teaching Methodology, and a High-Level Diploma in Tourism Management from Austria. A prolific scholar, he has published extensively on management, finance, leadership, and higher education, and served as Editor-in-Chief of the Ethiopian Journal of Business Management and Economics (EJMBE) as well as Research & Publication Coordinator. His teaching covers Strategic Management, HR, Finance, and Operations, and he is also a sought-after corporate trainer who has delivered programs in Financial Literacy, Leadership, and Entrepreneurship for institutions such as the MasterCard Foundation. Currently, he leads the Leadership and Entrepreneurship Center at the University of Gondar, mentors Ph.D. candidates, and conducts interdisciplinary research that connects academia with industry.

Published

2026-02-02